Apple's big bet on iOS 7 gaming to play out this fall

There's a good reason why a significant portion of Apple's iPhone announcement last week was dedicated to showing off the flagship iOS game series Infinity Blade. That's because with iOS 7 -- rolling out to the public Wednesday -- and the new A7 chip's 64-bit architecture, Apple is signaling to the world that it's dead set on remaining the preeminent mobile-gaming ecosystem. iOS has long been the leader in that space thanks to its robust platform and the ease with which developers of all sizes -- from single-app makers to triple-A studios with sprawling mobile suites -- can monetize games. Game apps have heavily populated the most downloaded and highest grossing charts since the advent of the

App Store and have launched entire studios to stardom, from Rovio with Angry Birds to King with Candy Crush. Maintaining this edge means delivering not only full-blown Bluetooth controller support -- initially announced at this year's WWDC as part of Apple's MFi (made for iOS) accessory certification -- but urging developers to round out new hardware with top-notch apps that take advantage of the A7. Both strategies are well under way, and Apple is in a strong position to keep the mobile-gaming crown as it brings them to fruition this fall. Apple has long had its sights set on making handheld gaming devices less appealing, a battle mobile apps have been winning. Apple's success against traditional gaming has always hinged on whether or not it can convince iPhone owners that devices like the PlayStation Vita, Nintendo 3DS, and Nvidia Shield cannot keep up with the pace of iOS game development and its impending hardware offerings. Or, at the very least, that those devices are not worth the money. After all, why cast out large chunks of change on a Nintendo or Sony-owned gaming ecosystem, Apple logic goes, when one exists on your smartphone that's steadily catching up to the gaming juggernauts? While 64-bit smartphone chips will be flooding the market come next year -- as well as updated and cheaper portable gaming devices -- Apple is gunning to be there first, with developers at its side and a line of impressive controllers to boot. If it succeeds, it will be a battle already won. Optimizing for the A7 has already begun When iOS 7 goes public, game developers will have already optimized apps waiting for download. It makes sense too when you note that iOS adoption is typically quick and widespread. (One month after iOS 6's release last September, more than 60 percent of users had installed the update.) "The updated versions of Dungeon Hunter 4 and Playmobil Pirates have cleared Apple approval and are up on the iTunes store," said Thomas Price, a representative for mobile game developer Gameloft. The studio also has a dozen more apps waiting for Apple approval, all optimized for the jump to 64-bit with the iPhone 5S and the more minute software tweaks present in the updated Game Center app. More are on the way from a number of high-profile developers. At Electronic Arts, developers are taking advantage of the OpenGS ES 3.0 interface, a cross-platform API -- currently supported only by the Samsung Galaxy S4, HTC One, updated Nexus 7, and Sony Xperia Z -- widely used for smartphone graphics rendering.